We may have come a long way, but one thing hasn’t changed a bit since day one: our commitment to creating the best products possible, for stylists to do their best work, in an industry we absolutely love. We work hard to make sure Procare products are always innovative, intuitive and effortless to use, for consistent results every single time. Because we believe nothing should stand in the way of fabulous colour and the Freedom to Create.
FROM DAY ONE WE HAVE HAD ONE THING IN MIND – TO GIVE YOU THE FREEDOM TO CREATE.
The UK leads the way in global hairdressing and we’re incredibly proud that Procare plays its part. By working closely with our partners in the industry and continually investing in our production operation, we create products that consistently go above and beyond, like the 24*7 Dispensing system – the world’s only fully automatic hair foil dispenser.
Nothing but premium quality will do. Our foils, dispensers and alternative colour placement systems are designed to work as hard as the professional stylists using them. All our foils, for example, go through rigorous quality control, to make sure they work with the latest colours and bleaches. From responsibly sourcing materials right through to second-to-none service and aftercare, if it’s not good enough, it’s simply not good enough.
FREEDOM TO CREATE
Every product in the Procare portfolio exists so stylists and colourists have the Freedom to Create. So nothing gets in the way of realising their creative vision and pushing the boundaries of what’s possible with style and colour – and so our incredible industry can keep on doing what it does so very well.